June 4, 2007

My Fellow Coaches, Today Rosalind Gardner Really Set Me Straight!

Filed under: Coach Marketing Tools, Search Marketing — E. Alvin Davis @ 2:38 am

Today, affiliate marketing superstar Rosalind Gardner really set me straight! :-)

Here’s how it happened.

While reading Rosalind’s always informative blog, I learned something new.

Over the last several months I’ve seen numerous references to the demise of the Overture Keyword Selector Tool, that’s the free online resource many marketers use to research keyword popularity.

But my experience was different. Every time I used the tool it worked for me, so I just assumed these were only temporary outages. (BTW, I access Overture’s results through a keyword software program, so I rarely visit their site.)

Anyway, I discovered that while the Overture Keyword Selector Tool may still be online, the search information isn’t current. It’s showing old results from searches in January of 2007.

Yahoo! recently acquired Overture and is obviously not supporting the service at this time. Hopefully, it will return one day, perhaps as the Yahoo! Selector Tool.

I’ll keep you updated when I hear something new, or the next time Roz sets me straight. :-)

What Do You Think?

E. Alvin Davis
“The Coach’s Online Marketing Coach”

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