Coaches, Are You Making The Same Mistake This Personal Life Coach Just Did?

I want to share an all too common mistake made by coaches and consultants virtually every day.

Unfortunately, it’s a mistake that could be costing you lots of money — and you likely don’t even know you’re making it.

In the last month, I’ve witnessed this snafu from a well known career coach, a top executive business coach, and even an inter peace coach (does that cause you to smile, or is it just me?)

Anyway, I cringe every time it happens.

When I heard it again, I knew I had to share this post with you.

It was during a a prominent personal life coach’s teleseminar. After delivering the “pure content” portion of his presentation, he moved into his “irresistible offer.”

That’s where it happened!

He invited his listeners to visit his offer page at “www.yourcoachwebsite.com/specialofferforjohndoeteleseminar.html,” or some similar sounding URL.

Do you see the problem?

Well, here it is …

You want to send your traffic to a simple, easy to remember dot com URL. It’s not wise asking your listeners to remember and navigate their browsers to some complicated URL, especially when domain names are so cheap these days.

Here’s a simple rule: Never send offline website visitors to any site that has a slash after the dot com!

Simply buy a new domain name, it’ll cost you less than $10. Then drive or redirect all your traffic to that site.

Doing this, you’ll dramatically lower the possibility of confusion and lost sales.

What Do You Think?

E. Alvin Davis
“The Coach’s Online Marketing Coach” ™

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